Morbark is a leading global manufacturer of high-quality equipment for the wood
processing and recycling industry that is essential for a sustainable and cleaner planet.
Their website was outdated and didn't effectively present their full line of innovative
equipment.
Morbark needed an entire rebuild of its global equipment and brands website. The new
website platform delivers four separate brand websites in one integrated content management
system (CMS). Morbark's brand, company, equipment and services messaging is delivered using
numerous high impact videos throughout each website using SPRING ST. video technology.
SPRING ST. developed a website strategy to leverage the numerous video assets of
all four global brands into one website platform managed by a single content management
system (CMS). Each website also features bold imagery and interactive features to deliver
Morbark brand messaging in engaging ways.
By using SPRING ST. video technology, the equipment pages are able to deliver numerous
videos to showcase Morbark’s innovative products in action. Videos are integrated together
into seamless page designs that perform extremely fast across all device types from desktop
to mobile.
SPRING ST. works with Morbark's corporate marketing and IT teams to provide ongoing support and maintenance for all four websites. In addition, we work with Morbark on other new website initiatives on an on-going basis.