LATEST WORK
Client - Denis Cimaf
Project - Service Videos
Project Case Study
SPRING ST. was selected by Denis Cimaf to redesign and upgrade its websites customer service section using the MVX™ (Multi-Video Experience) platform—creating a more engaging and dynamic digital experience for their customers.
Their old website contained numerous YouTube video players that were stacked one on top of another in a very long page design that was not user-friendly and permitted visitors to easily exit the site. Denis Cimaf needed a modern video platform capable of communicating a large number of videos in a more connected and compelling way, while also ensuring that customers remain focused on the Denis Cimaf website.
Website Service Page
Our Role
Project Results
Using MVX™, SPRING ST. transformed the service section from a standard YouTube embedded video player page that required the user to scroll down a long page to find a desired video into a multi-video environment where content works together more fluidly—improving engagement and enhancing customer service.
The user-controlled experience is presented within a single creative framework. The visitor can effortlessly scroll through various videos to view different information topics without ever leaving a single panel containing all of Denis Cimaf’s service and support videos.
The video content is easily updated by internal team members and within the website CMS – content management system. Additionally, as the videos are playing from the website hosting server and not from YouTube, this provides Denis Cimaf with improved SEO performance.
Support & Maintenance
SPRING ST. works with Denis Cimaf's corporate marketing and IT teams to provide ongoing support and maintenance for all four websites. In addition, we work with Denis Cimaf on other new website initiatives on an on-going basis.