LATEST WORK
Client - Morbark
Project - Global Website
Project Case Study
How Morbark Built a Multi-Brand Website Platform with MVX™
Morbark needed to modernize and unify its digital presence across multiple brands while improving performance, scalability, and content management efficiency. The challenge was significant: create a cohesive digital ecosystem for four distinct brands while maintaining the unique identity and positioning of each.
SPRING ST. developed a unified website platform powered by a single CMS architecture and enhanced by MVX™ technology. The result was a flexible, scalable solution that delivered four branded experiences from one centralized system.
The Challenge
Morbark’s portfolio included multiple brands, each with its own products, audiences, and marketing needs. Managing separate websites for each brand would have created duplicated costs, fragmented workflows, and long-term maintenance complexity.
At the same time, the existing digital experience relied heavily on embedded YouTube players across product and marketing pages. These embeds impacted page speed, created inconsistent user experiences, and limited control over presentation and performance.
The project required a solution that could:
- Consolidate four brands into a unified technology platform.
- Preserve the distinct identity of each brand.
- Reduce development and long-term maintenance costs.
- Improve website speed and performance.
- Streamline content management across the organization.
- Create a scalable foundation for future growth.
Additionally, SPRING ST. was challenged to create a solution with specific development cost reduction targets.
The Solution
SPRING ST. designed and developed a centralized CMS platform that powered four distinct Morbark brand websites from a single codebase and content management system.
The platform architecture leveraged shared design systems, reusable modules, and flexible content structures that allowed each brand to maintain its own visual identity while dramatically reducing development overhead.
A major component of the engagement was the implementation of SPRING ST.’s MVX™ platform. Rather than relying on large numbers of embedded YouTube players, the websites used MVX™ to deliver a faster, more integrated video experience, especially on each of the brand homepages.
This approach delivered several major website enhancements, including:
- Reduced page load times.
- Improved mobile performance.
- Created a more seamless branded experience.
- Minimized third-party dependency issues.
- Increased overall site responsiveness.
By creating a modular framework, the team effectively delivered four websites for the cost profile of a single enterprise platform build.
The Approach
The unified platform approach gave Morbark significant operational advantages. Key elements included:
Infrastructure
All four brands operated from a centralized CMS environment, simplifying updates, governance, and future feature development.
Flexible Brand System
The design framework allowed each brand to maintain its own look and feel while leveraging a common component library and shared functionality.
Scalable Content Management
Content teams could manage multiple brand experiences from one administrative platform, improving efficiency and reducing duplication.
Technology Highlights
- Unified multi-brand CMS architecture.
- Shared modular design system.
- MVX™ video technology integration.
- Performance-focused front-end development.
- Responsive enterprise platform design.
- Centralized content management workflows.
Performance Optimization
MVX™ technology replaced heavy third-party video embeds with a streamlined video delivery experience designed for speed and engagement. Additionally, custom created analytics allow Morbark to track the performance of every video on all four websites.
Website Homepage
Our Role
Project Results
The Outcome
The final platform provided Morbark with a modern, scalable digital foundation capable of supporting multiple brands under one ecosystem. Key outcomes included:
- Four distinct brand websites powered by one CMS platform.
- Reduced development and maintenance complexity.
- Lower long-term operational costs.
- Faster website performance through MVX™ video implementation.
- Improved content management workflows.
- Consistent user experience across brands.
- Scalable architecture for future growth and expansion.
Where SPRING ST. Made the Difference
The Morbark project demonstrates how enterprise organizations with multiple brands can consolidate digital infrastructure without sacrificing brand identity.
By combining a centralized CMS strategy with reusable design systems and MVX™ powered video delivery, SPRING ST. created a scalable digital ecosystem that dramatically improved efficiency, reduced costs, and enhanced performance across all four brand experiences.
Key Pages
Support & Maintenance
SPRING ST. works with Morbark's corporate marketing and IT teams to provide ongoing support and maintenance for all four websites. In addition, we work with Morbark on other new website initiatives on an on-going basis.